Media

How do I get my message out in the media?

Here is the basic Media Skills Handbook. You should work with Moamer Qazafi to fine tune your messaging skills. Please find out if you will be speaking live, via recording, internet, radio, tv or preparing a print message and then call 4457 8300 to request a briefing session with Moamer.

What do I do when the media calls me about some sensitive topics?

You can work with the communications team to improve your answer techniques. There are ways to get your message out without falling into traps. If you feel uncertain or uncomfortable with a possible line of questioning please contact Moamer Qazafi 5551 0239 or Waleed Khan 6605 9017 and we can work with the journalists to figure out their angle and pitfalls with potential interview.

What do I do when people ask me those uncomfortable questions?

At the least you should know the institutional position on sticky matters. You can the work with our department to hone your messaging skills and to learn to focus on your messages rather than being taken along a path you never intended.

Examples: