When Business and Diplomacy Meet: Georgetown Grad turns culture degree into art
Museum gift shops serve as special spaces that offer a blend of art, commerce, and culture, that often reshape our understanding of all three. And igniting these cross-cultural conversations is exactly what drives Georgetown University in Qatar (GU-Q) graduate and entrepreneur, Natalie Diong, to design and produce the unique items she now sells at the National Museum of Qatar’s gift shop.
Her company, Antipodes+Co, offers a collection of apparel, homeware, prints and stationary, inspired by her travels and time spent in Qatar. But unlike the usual clichéd camel keychains and abaya-wearing salt shakers offered by tourist traps, Natalie’s designs dig deeper, and draw on both the multinational character of Qatar and the lived culture of a new generation of Qataris.
“I was honored that the museum identified Antipodes+Co as one of the companies they wanted to include in the new National Museum of Qatar gift shop. This has been such a great experience. There are so many chances to break mindsets about Qatar’s culture, and I feel that art, design, and creativity are powerful tools to do that. That’s why in a majority of the things I create, I share a piece of my love for Qatar.”
A resident of Doha since her family relocated from Singapore, Natalie’s love of culture and dreams of one day entering the diplomatic corps is what drove her to major in Culture and Politics, or CULP for short, when she enrolled at GU-Q in 2011.
She also fed her interests through involvement in GU-Q’s Model United Nations, a service trip to Rwanda with the university’s Zones of Conflict Zones of Peace program, and other activities. “It wasn’t until I went through this educational journey that I discovered there were more ways to engage with culture than through politics, and that inspired me to find my own niche in the field.”
Natalie, who graduated GU-Q in 2015, launched her business less than a year ago, thinking her graphic sweaters emblazoned with quirky Arabic catchphrases and drink coasters shaped like iconic Qatar road signs, would only appeal to the expat community. “But the first time I started to sell items at Education City’s Torba market last fall, it was amazing to see the positive response of locals too.”
Nathalie also explores the intersection of culture, politics, and policy, and works to promote Qatar’s history and culture through her full time job in the Marketing and Communications Department of University College London in Qatar (UCL-Q). At the end of the day, she says, “I am still very much a CULP-ie at heart, sharing a bit of my culture and me in the things I create and share. I feel almost like I have become an ambassador in my own way, after all.”
About Georgetown University in Qatar
Established in 1789 in Washington, DC, Georgetown University is one of the world’s leading academic and research institutions. Georgetown University in Qatar (GU-Q), founded in 2005 in partnership with Qatar Foundation, seeks to build upon the world-class reputation of the university through education, research, and service. Inspired by the university’s mission of promoting intellectual, ethical, and spiritual understanding, GU-Q aims to advance knowledge and provide students and the community with a holistic educational experience that produces global citizens committed to the service of humankind.
Located in Doha’s Education City, GU-Q offers the same internationally recognized Bachelor of Science in Foreign Service degree as Georgetown’s Capitol Campus in Washington, DC. This unique, interdisciplinary program prepares students to tackle the most important and pressing global issues by helping them develop critical thinking, analytic, and communication skills within an international context. GU-Q alumni work in leading local and international organizations across industries ranging from finance to energy, education, and media. The Qatar campus also serves as a residency and delivery location for the Executive Master’s in Emergency and Disaster Management along with the Executive Master’s in Leadership.