Using Social Media to Assess Qatar as a Brand

This paper investigates how Qatar as a brands perceived in social media by analyzing more than half a trillion tweets- all tweets since the beginning of Twitter till now. The aim of this research is to assess how Qatar is perceived in social media not how Qatar uses social media to promote its brand.  Furthermore, this research uses social media to assess a country’s perception, specifically Qatar, which the existing literature on nation branding excludes when measuring a nation’s brand.

UREP cycle: 13

Faculty Mentor(s): Dr. Alexis Antoniades

Student(s): Danah Dehdary

Deliverables:

Research Paper - Social Media and Nation Branding: A Case-Study of Qatar

Funding: $10,000

 

The Undergraduate Research Experience Program (UREP)